ESE Florence is proud to announce its newest workshop ‘Storytelling for Leaders’ aimed at current and prospective students at ESE Florence. The workshop will be given by Elia Nichols on Friday 29 November 2019.
What does Storytelling have to do with business? Everything! If you can’t properly convey a story then yourself, your products or services are not going to appeal to your audience. Great leadership requires the use of both the head and the heart to mobilize others to act effectively on behalf of shared values.
Originally, there was an ancient land, Mesopotamia, the cradle of civilization, and a date palm bud, the ‘buta’, a symbol of fertility and long life. The ‘buta’ design began to be reproduced in Asia, particularly on Kashmir shawls and other fabrics, until it reached England between the 18th and 19th centuries, where it was renamed ‘Paisley’. Fifty years ago, the history of the Milan-based fashion house Etro blossomed from the Paisley: the portentous shoot turned into Etro’s own emblem. ‘Generation Paisley’ is the title of the marvellous exhibition that is being held at the Museum of Cultures in Milan (Mudec, 23 September – 14 October 2018) to celebrate Etro’s first half century of life. The exhibition is a journey through the multiple influences of the brand, to discover the evocative places and meetings that have inspired its masterpieces. We start from the large tree of the first room, a metaphor for the collection of shoots from which Etro draws the lifeblood of its creativity, and we get to the ramifications that extend from this symbolic tree into the next five rooms. The visitor here finds fifty enchanting outfits, both female and male, as well as a variety of accessories and perfumes.
“I chose to call it Silos because the grains, material for living, were stored there, and because, just like food, dressing also serves to live”. With these words, a few years ago Giorgio Armani had explained the reasons behind the name of the space he inaugurated in Milan in 2015 and obtained from the former Nestlé cereal depot. An impressive and sober building whose original architectural structure has been maintained, the Silos shows remarkable points of contact with the Armani style, for which essentiality has always rhymed with elegance. Inside, in a large space spread over four levels, 600 dresses and 200 accessories belonging to different collections of the brand, from 1980 to today, are exhibited. The succession of masterpieces is organized thematically: from daywear to evening dresses, from the most classic colours (blacks, grays and whites) to the most exotic ones for which the brand is less known, there is everything you can expected from a place celebrating the Milanese fashion house par excellance. Nowhere else is it possible to grasp with the same immediacy Armani’s expressive character. In this, obviously, lies the enormous educational value of an excursion to such a fascinating place.
The European School of Economics was awarded by the British magazine Global Brands Magazine as the best private business university in the UK. The magazine provides opinions and news about the reputation of the major global brands. Thanks to its consolidated collaboration with a team of experienced brand analysts, the magazine has become a must read, especially for those companies committed to developing and improving their branding strategy in an ever-changing market. The Global Brands Awards, whose last award ceremony took place on the 6th April at the JW Marriott Marquis Hotel in Dubai, were set up to reward the most deserving companies in the fields of finance, education and hospitality, lifestyle, as well as in the automotive and technology sectors.
Renowned Italian philosopher, Diego Fusaro, graced the stage accompanied by journalist Paolo Brambilla and the ESE faculty members.
Milan, Italy – European School of Economics (ESE) recently held a forum discussion on the topic “Ethics Esthetics Economy”. The forum generated a lot of interest, because of the relevance of the subject being discussed and the distinguished speakers who participated in it. Among those on the stage were the prolific Italian philosopher, Diego Fusaro, highly respected journalist and ESE Professor, Paolo Brambilla, and ESE Dean, Professor Gianni Demichelis. Hosting the event was the Founder and President of ESE, Elio D’Anna.
In 1997, the European School of Economics was honoured to host Lectures of Professor John Forbes Nash Jr. (Nobel Memorial Prize in Economic Sciences in 1994). In the same year, Nash introduced a series of lectures titled “Ideal Money and Asymptotically Ideal Money” in the most prestigious schools in the world. Having hosted his lectures, ESE contributed to give resonance to his theories which undoubtedly revolutionized the global economy.
His brilliant yet lunatic life was not only told in the famous biography “A Beautiful Mind” (by Sylvia Nasar) but it has also become an Oscar winning film by Ron Howard. His struggles did not hinder him to achieve probably the most fascinating “Game Theory” implications.
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